Precise measurement is SO important. Because baking is a science! Unlike many cooking recipes (which focus on mixing flavors), baked goods are the result of chemical reactions. If your baking soda measurement is off, then your flour cannot react properly, which throws off the sugar, and so on.
In other words, precise measurement is what makes your pie crust recipe a hit and your pizza dough recipe a family favorite.
For best results, we recommend weighing ingredients with a digital scale. A cup of all-purpose flour weighs 4 1/4 ounces or 120 grams. This baking conversion chart is a quick reference for volume, ounces, and grams equivalencies for common ingredients. Note, some measuring tools are going to give you a better chance at success than others.
If your are looking for common baking substitutes check out our blog!