Frequently Asked Questions
How long does flour last?
If you are an occasional baker there is a good chance the flour in your pantry is past the best by date. In traditional paper packaging, flour begins to lose freshness in as little as 6 months after milling. Good Measures’ stay fresh packing means your flour will retain its fullest quality for a year or more.
Why is precise measurement important?
Over-measuring can result in dry or rubbery goods, while under-measuring gives you a sticky or soupy product. Good Measures is always perfectly measured, giving you the best chance at optimal results every time you bake.
Why is measuring by weight more accurate than using a measuring cup?
Historically, recipes were written using weight to measure flour. Over time the convenient substitution of volumetric measurement became more widely used. The problem is, flour settles and compacts. This means “one cup” can vary greatly from another. For example, scooping flour from the bag, on average, results in an over measure of 20-25%. Good Measures is perfectly measured by weight so you can have your flour and convenience too.
Why does the protein level of flour matter?
In baking, protein is a vital binding agent. Consistent protein levels mean consistent baking outcomes. While other flour brands procure from different sources- filling each bag with flours of varying protein levels- Good Measures AP Flour always contains 11.8% protein. That’s the highest protein level of any nationally branded all-purpose flour. This makes for a noticeable difference in your finished product.
Does gluten free flour lead to compromised baking?
Gluten-free baking can be a challenge. Many recipes call for a mix of flours in order to replicate the properties of wheat flour, but there remains substantial taste and texture trade-offs. Good Measures Gluten Free Flour not only tastes, but also performs, very closely to traditional wheat flour.
What if my recipe requires less than full cup measures (such as 1 1/2 cups)?
While the majority of baking recipes call for flour in even, one-cup increments, you can use portions of a pouch for the occasional 1/2 cup measurement. Even “eyeballing” half a pouch will be more accurate than traditional scooping methods. If you would like to find an alternative recipe which calls for even-cup measurements, try looking here.
What do I do if I have less than a cup of flour left over?
Just fold and clip the pouch and save the flour to use in a future recipe.
I still need to measure other ingredients so what advantage is there to pre-measured flour?
Your recipe likely calls for more flour than any other ingredient, making it the most important ingredient to get right. Additionally, flour is probably the messiest ingredient in your recipe. Good Measures takes away the mess and gives you nothing but precision.